Readers shadow issue 2 december 2012

Strong and exciting the e-reader market is holding steady with the 2nd month of year. It shows just changes. From companies competing fiercely for that market share, and retailers and publishers hashing it out over the revolutionary agency model, the ebb and flow isn't calming anytime soon. Here are a few predictions for the rest of 2010.
The Apple iPad hit the gadget market, and therefore the e-reader niche will continually see multi-gadget releases. They can be in demand, and netbooks and cellphones will change to include dual E-ink/LCD screens. This shift will force manufacturers for making new accommodating software and revamp their marketing tactics to generate modern and greatest multi-tasking gadget.

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Will color come soon? By the bottom of the season, Amazon will rid the Kindle on the cumbersome keyboard, and release the next generation to include a colored touchscreen display screen and eliminate glass back pane. This would prevent breakage, give the individual more flexibility.
E-Ink might lose its market share to up and coming technology. Appreciated and crisp, ndividuals are ready for color, and E-ink may perhaps be replaced by cheaper versions and also different technology. This may include transflective LCD or OLED.
Barnes & Noble set themselves up for a great 2010. In 2009 this company bought Fictionwise and launched an eBookstore. They saw record sales with all the Nook, which also sold out. Consumers found reading apps for cellphones and PCs. Amazon may feel a slight dent thanks to B & N, but holds their position with the market. Sony will also stay close behind with a new product, better buying experiences and software updates.
With all the huge crowd to the Kindle DX, and promises of e-textbooks, a student still may well be waiting in line along the bookstore. Northwestern and Suffolk University students complained about shortcomings on the Kindle DX and insufficient content during a marketing trial test. They admitted they can would retrieve money for the e-reader that holds e-textbooks, whilst still being might have to wait as a consequence of publisher's indecisiveness in order to sell and display the content.
American's is the biggest contributors to your e-reader market, but there is however hope of the fact that international market will grow. It can be exciting to find how a e-reader market will evolve, and in what ways publishers will attempt maintaining control on e-books.

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